Ken Maes's Blog

4 Marketing Tips, Borrowed from Psychology
Posted Monday December 4, 2017 in Recruitment

  No matter what industry you’re in or where you are, there are certain things that we as people and consumers all have in common. We have the same basic needs and often the same impulses. And if we apply some of the principles of marketing to that idea, we can get some very powerful… Read more »

How Skyline Loan Officers Make Our Buyers More Competitive
Posted Wednesday November 22, 2017 in Recruitment

It’s no secret that housing inventory is low right now. For buyers trying to enter the market, the shortage poses a huge problem. Buyers look at dozens of homes before moving forward and often times, biding wars occur. That’s not good for buyers OR loan officers. When all buyers want to do is live happily… Read more »

Getting the Most Out of Social Media
Posted Monday October 30, 2017 in Recruitment

It’s apparent that social media isn’t going anywhere. It’s become an important piece of the marketing and branding puzzle. After all, when someone Googles you (and they will), why would they work with you if they can’t find much information about you? A strong social media presence can benefit you in a myriad of ways…. Read more »

The Feeling of Home
Posted Monday October 23, 2017 in News

I work to help others achieve the American Dream. I work to help others own a home where they can celebrate the holidays, watch their families grow, and experience the nuisances of having a space that is completely their own. My days consist of helping people buy homes, and for this, I consider myself lucky…. Read more »

How to Write an Email That Actually Gets Read
Posted Monday October 16, 2017 in Recruitment

We’ve all been there: you send out this great email with plenty of useful information, but the open rate is much lower than expected. What happened? Don’t worry. Creating a powerful email that resonates with people isn’t easy, but we’ve got some tricks that will help you knock it out of the park every time. … Read more »

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